Ryanair Competitor Analysis Essays

Ryanair Competitor Analysis Essays Ryanair Competitor Analysis Paper Ryanair Competitor Analysis Paper The firms within the market engage in price wars where they cut prices to grab a larger market share. The firms maintain their customers loyalty by offering the low air fares and brand themselves through advertising. Some customers may stick to an airline provider for some reasons such as convenience, flexibility and brand loyalty. Therefore, when another firm sells at a higher price, it doesnt mean that the customer will switch airlines. However, it also isnt mean that the customers wont switch because are no restrictions or switching costs involved. A factor which may cause customers to switch is when the price difference is too high to tolerate. In this market there is a significant barrier to entry because of the high set up cost. It is also difficult to penetrate the market because of the 3 major firms which accounts for a huge market share. The LLC market also shows some characteristics of monopolistic competition because of there are many other LLC airlines. There are also no legal barriers to entry because there are legal restrictions to enter the market. Moreover, the governments show that they want to encourage competition in this industry when the Irish government rejected a takeover of Are Lingua by Ryan in 2009 (Reuters). Conduct Ryan conducts its business by cutting costs and lowering air fare prices. The company cuts cost through many ways such as using secondary airports, reducing the weight of their airplanes, reducing staff costs, removing bookings through travel agents and removing in-flight meals. The company commits to the basic service to their customer which is flying them from one place to another without delays. Any ore than that, the customers will be charged. Ryan charges the customers for various things such as in-flight meals, payment handling fees, wheelchair usage and online check-in (BBC 2009). The company also charges their staffs for training and interview sessions to reduce staff costs (Creator 2005). Since Ryan aims to provide the lowest air fare prices, they maximize airplanes capacity by removing business class and first class space. There are no pricing agreements arranged between other LLC operators, therefore, the prices of tickets varies. Non-price competition also exists in the LLC market.

Pronunciation of Words With Weak and Strong Forms

Pronunciation of Words With Weak and Strong Forms English is a stress-time language which means that some words are stressed and others are not when speaking. Generally, content words such as nouns and principal verbs are stressed, while structure words such as articles, helping verbs, etc. are not.   The Structure of Words A number of structure words have both weak and strong pronunciation. As a rule, the structure will take the weak pronunciation which means that the vowel becomes muted. For example, take a look at these sentences: I can play piano.Tom is from New England. Here are these two sentences with accented words in italics. Mary can play piano.Tom is from Chicago. Can, and from and is are unaccented and the vowel is very weak. This weak vowel sound is often referred to as a schwa. In the International Phonetic Alphabet (IPA) the schwa is represented as an upside-down e. It is, however, also possible to use these words with a strong form. Take a look at the same structure words, but used with strong pronunciation: You CANT  play tennis. - Yes, I CAN.Where is Tom FROM? In these two sentences, the placement at the end of the sentence calls for the strong pronunciation of the word. In other cases, the usually unaccented word becomes accented as a means of stressing that something is contrary to what is understood by others. Look at these two sentences in a dialogue. You arent interested in coming next week, are you?Yes, I AM interested in coming! Try the following exercise to practice both the weak and strong form.  Write two sentences: One sentence using the weak form, and one using the strong form. Try practicing these sentences taking care to quickly glide over the vowel in the weak form, or pronouncing the vowel or diphthong sound firmly in the strong form. Here are a few examples: Ive heard you have a company in the city. No, I work FOR a company in the city.What are you looking for? She is our sister.OUR sister is so talented! Practice Activity Decide how the word indicated would change the meaning in the following sentences when using the strong form. Practice saying each sentence aloud alternating between weak and strong forms. Do you notice how the meaning changes through stress? I am an English teacher in Portland, Oregon. - strong amI am an English teacher from Portland, Oregon. - strong fromHe said that she should see a doctor. - strong shouldThey were able to find a job despite the difficult market. - strong wereDo you know where he comes from? - strong doIll give the assignment to them. - strong themShes one of our most valued students. - strong ourId like Tom and Andy to come to the party. - strong and Answers I AM an English teacher ... Its true even though you dont believe it..... teacher FROM Portland, Oregon. Thats my home city, but not necessarily where I live and teach now.  ... that she SHOULD see a doctor. Its my advice, not an obligation.They WERE able to find a job ... It was possible for them though you think not.DO you know where ... Do you know the answer to this question or not?... the assignment to THEM. Not you, the others.Shes one of OUR most valued students. She is one of us, not of you or them.... Tom AND Andy ... Not only Tom, dont forget Andy. Here are some of the most common words that have weak/strong pronunciations. Generally speaking, use the week form (schwa) pronunciation of these words unless they are stressed by coming at the end of a sentence or due to unnatural stress made to facilitate understanding.   Common Weak and Strong Words a / am / an / and / are / as / atbe / been / butcan / coulddo / doesfor / fromhad / has / have / he / her / him / hisismustnotof / ourshall / she / should / somethan / that / the / them / there / touswas / we / were / who / would / willyou / your