Edgar Allan Poe and Robert Burns Understood Yearning for More

Yearning For More Yearning is such a simple word. Or so we believe it to be. Edgar Allan Poe and Robert Burns are two people who would understand this word to its exact definition. Poe and Burns always wanted more out of life than what they had. They desired to be more, to have more. Often these desires were so unattainable it led to melancholy. Poe and Burns are very similar in that they yearn for a better life and for a love they won’t ever find. Edgar Allan Poe was not exactly a simple man to say the least, there were many tragic events within his life that influenced the man he was to become. Poe lost both parents by the age of three, which as you can imagine the loss of one parent would be hard on a child of any age, but to lose†¦show more content†¦Burns had many disappointing love affairs while married to Jean, he had many relationships he thought was the loves of his life and wrote many poems of them. Which leads to his poem â€Å"A Red, Red Rose†. Edgar Allan Poe’s writings much resembles his childhood love. Poe wrote â€Å"To Helen† about his first love Jane Stanard when she passed away. She believed in him and changed not only his life but his way of thinking by acting as his saving grace. In the first stanza Poe tells how â€Å"Helen† compares to the beautiful open sea and ships bringing home a wanderer. In the second stanza he is explaining how he was a lost man before he met her and had no hope for life. Poe also is explaining how â€Å"Helens† views changed how he thought and felt not only about himself but of the world. In the third stanza he is telling all about Helens beauty and how it takes his breath away, â€Å"How statue-like I see thee stand†(line12), with Helen he finally feels at home Robert Burns wrote â€Å"A Red, Red Rose† to describe just how deep his love is for this woman he is writing about. He feels as if this is not a short time love, it is a love that will last forever. His willing to do anything to prove his love for this woman. In the first stanza he is describing how this love is new, exciting, and wonderful the same we feel when we see the first red rose bloom in the spring, when it is first coming alive. In the second stanza he is talking about how deeply his

Hubspot Case Analysis - 1257 Words

Halligan and Shah, the founders of HubSpot, are faced with the question of how to accelerate Hub Spot’s growth rate and increase profitability. HubSpot recently broke the 1,000 customer mark and management needs to decide whether to continue targeting both Marketer Mary’s (MMs) and Owner Ollie’s (OOs), or either the MMs or OOs exclusively. We have analyzed the revenue projections for the different market segments and arrived at our decision based on the potential customer growth in each segment, the churn rates, and the net present value (NPV) of the projected profitability over a period of four years. Our analysis (Exhibit 2) suggests that by focusing exclusively on the OOs, who have a faster sale cycle, lower acquisition costs, and†¦show more content†¦The average monthly churn rates remain constant for the four year period. 5. No competition will enter the market and impact the conversion rates and the leads. 6. Variable costs consist of distribution, operation acquisition costs incl. sales compensation, travel, promotion, communication, presentations and all other costs needed to sign the contract with the customer. 7. Acquisition costs will remain constant as of Dec. 2008; no other variable costs are assumed. 8. Fixed costs assumed at $1 million p.a. and include employee salaries, rent, RD/software development maintenance, equipment services (incl. depreciation), utilities, patents (incl. amortization), employee education training, and professional service fees (i.e. lawyers). 9. Currently the allocation of sales effort is 50% for each segment; the customer numbers (output) can be increased linearly by the reallocation of sales effort (input). 10. Investors main goal in providing funding is to maximize returns Exhibit 2: Revenue and Net profit ($ million) for 3 different types of segments over time Focus on segments OOs only MMs only Both MMs OOs * 2009e Revenue $10.15 $7.64 $8.90 Net Profit $6.92 $2.56 $4.74 2010e Revenue $16.68 $12.30 $14.49 Net Profit $12.54 $5.57 $9.06 2011e Revenue $21.63 $15.79 $18.71 Net Profit $16.24 $6.75 $11.49 2012e Revenue $21.86 $15.89 $18.87 Net Profit $16.46 $6.85 $11.66 4 year NPVShow MoreRelatedHubspot Case Analysis2368 Words   |  10 PagesHubSpot: Inbound Marketing and Web 2.0 Highlighted S.W.O.T. Analysis Strengths * HubSpot is considered a leader and innovator in inbound marketing strategies/practices and a sought after producer of Web 2.0 technology (applications and software). * HubSpot has already reached 1000 customer mark. * coined the term inbound marketing. * HubSpots freeware (The Website Grader, The Twitter Grader and The Facebook Grader) had proved extremely popular. * In 2009 moreRead MoreHubspot - Case Analysis Essay5054 Words   |  21 PagesHubSpot: Inbound Marketing and Web 2.0 MAR6815 Dr. Korgaonkar April 26, 2011 Presented by: Jeannette Chambers Balaji Govindarajulu Table of Contents Introduction 2 HubSpot was born 3 Inbound Marketing 4 Inbound Marketing – Three Distinct Skills 4 Advantages of Inbound Marketing 5 HubSpot Product Components 7 Content Design 7 Search Engine Optimization 7 Lead Tracking and Intelligence 8 HubSpot – Marketplace 8 Customer Funnel 9 HubSpot Customer Funnel 9 HubSpot – CustomerRead MoreHubspot: Inbound Marketing and Web 2.01330 Words   |  6 PagesCase 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. 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HubSpot’s core competency stems from theirRead MoreEssay on Hubspot Case Analisys1394 Words   |  6 PagesHubspot Case Analisys Summary: HubSpot is a new company founded in 2006 by visionaries’ entrepreneurs. They sell not only a service product which provides technological tools and offers business solutions; they also sale a system a new concept of how to do business. Any business needs from marketing along with communication strategies to have certain contact with people that eventually become potential customers. Contacts promote sales. Traditionally marketing was employed through traditionalRead MoreMarketing Analysis : Marketing And Marketing2431 Words   |  10 PagesMarket Segmentation HubSpot has evaluated the market and classified it into different segment profiles: Marketer Mary’s (MM’s) and Owner Ollies (OO’s) as well as B2B and B2C. The case highlights that B2B companies derive greater value from inbound marketing in comparison to B2C companies for a number of reasons. Firstly, B2B companies’ products are more complex and thus they require in-depth product specification and explanation, e.g. tutorials and blogs. In addition, since their customers haveRead MoreInbound Marketing6115 Words   |  25 Pages9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had madeRead MoreEssay Case Analysis1892 Words   |  8 PagesModule Title: Cases in Marketing Banner Code: 07 15824 Lecturer: Inci Toral Assignment Title: Case Study: Target the Right Market Word Count: 1246 ID number: 1291160, 1207270, 1249898, 1228189 and 1259957 An essay Submitted to Graduate Diploma in Business Administration Year 2, 2013 Birmingham, United Kingdom 11th, March 2013 Introduction This report explores case study of SparkPlace that was originally influenced by the case of HubSpot: Inbound Marketing and Web 2.0 (SteenburghRead MoreSwot Analysis Of Camerons Coffee1477 Words   |  6 Pagesuse every occasion to increase their visibility in the market and ‘†¦social media networks are just the new channels†¦ (DeMers, 2014),’ that can be utilize in order to achieve this goal. Cost reduction is another benefit to the use of social media. Hubspot reported that ‘†¦85% of marketers found as little as six hours of effort per week were enough to generate increased traffic (DeMers, 2014).’ The budget allocated to these 6 hours of advertising can significantly reduce if social medial (Facebook, Twitter)Read MoreE Commerce Web Design1619 Words   |  7 Pages E-COMMERCE WEB DESIGN MET MG448 HOW A 10-YEAR-OLD COMPANY REINVENTED ITSELF THROUGH ECOMMERCE â€Æ' TABLE OF CONTENTS Table of Contents 2 Introduction 3 Business / Client Description 4 Netflix’s history business 4 Netflix’s customers 5 SWOT Analysis 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 Strategy Management Factors 10 Ecommerce Business Model 11 Conclusion 12 References 13 â€Æ' INTRODUCTION In many ways, Netflix is an amazing company to analyze. By being disruptive, the company

Female or Male Teachers †Argumentative Essay Free Essays

Argumentative essay on male and female teachers In deciding if female teachers are better than male teachers, number of discussions and arguments for and against the topic should be examined. As the advancement in learning and education increases more qualified and experienced teachers are needed. These qualified and experienced teachers can be males or females but the question that whether female or male teachers are better still remains unanswered. We will write a custom essay sample on Female or Male Teachers – Argumentative Essay or any similar topic only for you Order Now The argument shows the point why there are more female teachers, advantages of male and female teachers and whether female teachers are better than male teachers. As a group more females are drawn towards careers like teaching. Taking example of a pre-school or elementary school a 2006 study shows that preschool and elementary school children are taught by 75 percent more female than male teachers. Historically, there have always been more women than men going into the education field. In 2006, the National Education Association released men accounted for less than 25 percent of all teachers in United States public schools. The National Education Association survey showed that more men than women stated that salary is a significant factor in them pursuing other, often more profitable careers than teaching. Still there are many advantages of a male teacher. Some studies show that boys learn more from male teachers, boys were less likely to be seen as disruptive in a class with a male teacher and male teachers are more likely to include games and competition in their teaching methods. The advantages of a female teacher include many aspects as well. Girls learn best from female teachers, women often teach in ways that may fit girls better such as sitting at desks and using worksheets for learning. More female teachers than male expect a quiet and orderly classroom, which girls appreciate. In the middle and high school years, students will probably have a few male teachers. Both males and females bring different approaches and techniques to learning styles. Experiencing both male and female teachers may be best for students so that they can experience the advantages that both genders bring to the classroom. But still many students may have contradictions to how male teachers teach and that many students may not be able to express their views to male teachers so most students end up being educated by primarily female teachers. -Arhama Kamran How to cite Female or Male Teachers – Argumentative Essay, Essay examples

Smartphone technology free essay sample

People spend almost every single day placing their head in the same position in front of a bright smart phone screen and scrolling for countless hours pass with their fingers. With the recent advancement of smart phone technology, people are enabled to do numerous things with it. Now-a-days, no one needs a dictionary, map, calculator or even camera because smart phones have all those capabilities. In today’s society, we see people using their smart phones while traveling to and from work. Many businesses expect the employees to use smart phones to deal with issues outside the office. Anyhow, people are overly dependent on these â€Å"modern technology†. People tend to get more passive in life, claims to feel very â€Å"naked† without their devices, and prohibits people from socially interacting with their peers. Ultimately, people are becoming too dependent on modern smart phone technology. Recent smartphone technology tends to make people get more passive in life. We will write a custom essay sample on Smartphone technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Basically, it means that they become the type of person that just â€Å"goes with the flow† or let things go easy, rather than taking action. According to a study published in the International Journal of Nutrition and Physical Activity, frequent smart phone users were far more likely to forego or disrupt physical exercise and scored lower on fitness assessments than peers who used cell phones less frequently. In other words, people who are frequently on their smart phone devices are proven to be less active and more passive. Physically, it has detrimental effects on the human because it causes their body to become less active. Next, most of the smartphone owners claim to feel â€Å"naked† without their smartphone device. According to a survey contended by Arbitron and Edison Research, a whopping 91% of smartphone owners say that their device is within arm’s length either always (60%) or most of the time (31%). And findings from a Time Magazine study observed that 65% of digital natives take their devices from room to room with them, with these consumers saying that smartphones are the first thing the reach for when they wake up and when they leave home. Briefly explaining, people are somewhat â€Å"tied† to their smartphone – they treat it like as almost as if it was their own body part. With this being said, people are too attached to their smartphone that they cannot simply go a day without it. Last but not least, smartphone technology prohibits people from socially interacting with their peers. Jason Perlow (2013), a columnist and senior editor for the technology news site ZDNet. com, observed that nowadays, people often â€Å"inappropriately fiddling with their phones during business meetings, while out to dinner with other people, or in various social family situations†. He noted that teenagers are particularly prone. Generally, it becomes an intrusion when a person is having a conversation among their family, friends and peers thus deteriorating that person’s ability to interact well with their peers. As Perlow puts it, smartphones are turning society into a â€Å"sea of stupid†. All in all, people have been overly dependent on recent smartphone technology. Physically, it makes people more passive, psychologically feels â€Å"naked† without their phone and deteriorates their ability to socially interact well with their peers. In order to maintain a healthy balance in life, people should engage more in physical activities socialize more with their peers and use their smartphone device only when they really need it. Part of the reason why it’s difficult for people to achieve these goals is because once they hold a smartphone device on their hand, they cannot seem to let go of it. So, conclusively, being overly dependent on modern smartphone technology can lead to detrimental effects.

Features of Psychology, Symbolism, Characterization and Theme in Walt Whitman’s Song of Myself Essay Example

Features of Psychology, Symbolism, Characterization and Theme in Walt Whitman’s Song of Myself Paper One of the remarkable features of Walt Whitman’s Song of Myself is its adaptation of the epic poem genre. But, while classics of this genre have at their center a heroic figure, Whitman introduces a new vision of the heroic. Instead of glorifying acts of great courage and feats of tenacity and will power, the heroic in Whitman is to be found in the qualities of the ‘common man’. This term was not in currency during Whitman’s era but fits the description perfectly in retrospect. In this sense, we can claim that the Song of Myself is an avant-garde venture to democratize heroism. In the place of Greek and Roman super-human heroes, as Whitman notes in his memoir A Backward Glance over Trveled Roads, his endeavor is to create a work in answer to these questions: â€Å"Is there one [earlier epic] that is consistent with these United States†¦.? Is there one whose underlying basis is not a denial and insult to democracy?† (Trecker, 2011, p.12) While liberal politics is one inspiration, classical music is another source, for the poet found â€Å"structural forms in the overtures, recitatives, and arias of Italian opera and, very possibly, inspiration for his role as poet as well†¦Ã¢â‚¬  (Trecker, 2011, p.12) The manner in which Whitman characterizes his hero makes it clear that he is not referring to one single individual. Instead his hero is the collective spirit of the average American citizen that includes himself. The poet’s characterization of himself, which can be identified in the poem, is borne by two qualities: â€Å"first, as common circumstances had made him, as an American of his time; second, as magnified by hope, by joy, by exultation, and by the proud, full sail of his great verse.† (Donoghue, 2012, p.248) The manner in which Whitman transposes the ‘One’ on the ‘Many’ is an effective psychological device. This notion of claiming through the authorial voice, the voice of the whole community of American people is both novel and challenging. The poem lends itself to other dualities: We will write a custom essay sample on Features of Psychology, Symbolism, Characterization and Theme in Walt Whitman’s Song of Myself specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Features of Psychology, Symbolism, Characterization and Theme in Walt Whitman’s Song of Myself specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Features of Psychology, Symbolism, Characterization and Theme in Walt Whitman’s Song of Myself specifically for you FOR ONLY $16.38 $13.9/page Hire Writer â€Å"the One, construed not as a metaphysical principle of unity embothed in the universe at large but as a psychological principle of unity embothed in a particular mind, and thereafter as a mythic principle of unity and power attributable in principle to every mind. One, in that sense, is then identified with All, and made to extend subjectively to the outer limit of the universe.† (Donoghue, 2012, p.248) Some of the lines in the poem are quite profound, as in, â€Å"There was never may more inception than there is now, Nor any more youth or age than there is now, And will never be any more perfection than there is now, Nor any more heaven or hell than there is now.† (lines 31-34) These lines are subtly subversive to the Biblical perception of humanity and human life. To this extent, Song of Myself is a symbol of secular and pragmatic humanism. The secular humanist credentials of the work are further evidenced in the lines â€Å"I believe in you my soul, the other I am must not abase itself to you,/ And you must not be abased to the other† (74-75). We see sharp criticism of the dichotomy of good versus evil that is the lynchpin of the Christian religion. Apart from motifs of pragmatism of this sort, the other recurrent motifs are â€Å"the air and the grass, and the celebration of the body, the human voice, the natural world, and the city.† (Genoways, 2005, p.1 ) The celebration of the seemingly mundane and quotidian is a recurrent theme of the poem. Animals, plants and insects find several references. The author employs geographical and ecological markers are part of ‘his’ identity. For example, in line 694, section 32 we see â€Å"They [animals] bring me tokens of myself †¦ they evince them plainly in their possession† (line 694). The theme of interconnectedness and interdependency of all life forms is best illustrated in Whitman’s allusions to animal life. Though his work preceded Charles Darwin’s publication of the Theory of Evolution by Natural Selection, Whitman’s position aligns with the scientific view. The line â€Å"I believe a leaf of grass is no less than the journeywork of the stars† (Section 31) is remarkably congruent with the theory of evolution. Whitman is also hinting at a larger philosophical point that the individual ego is small and insignificant in the cosmic schem e of things. The poem captures Whitman’s understanding of the nature of the soul. For example, the author has claimed in another publication that â€Å"the soul or spirit transmits itself into all matter–into rocks, and can live the life of a rock into the sea, and can feel itself the sea–into the oak, or other tree—into an animal, and feel itself a horse, a fish, or a bird into the earth–into the motions of the suns and stars.† (Trecker, 2011, p.12) In conclusion, it is apt to say that Song of Myself exhibits a style that is neither immediate nor abstract. In other words, the style employed by Whitman neither conveys distance nor possess intimacy. Far removed from realism, the poem is a eulogy for the notion of unity under the sweeping grandeur of the cosmos. It is rich in features of psychology, symbolism, characterization and theme. Works Cited Donoghue, Denis. â€Å"Of â€Å"Song of Myself†Ã¢â‚¬  The Hudson Review2 (2012): 247+. Genoways, Ted. â€Å"Inventing Walt Whitman.† The Virginia Quarterly Review2 (2005): 1+. Trecker, Janice Law. â€Å"The Ecstatic Epistemology of Song of Myself.† The Midwest Quarterly1 (2011): 11+.

School Leadership That Works From Research To Results

School Leadership That Works From Research To Results Chapter Five Summary The discussion in chapter four brings out the importance of each of the 21 responsibilities individually but says very little to show how they relate to each other. For the relationships to be identified, a factor analysis was conducted based on responses to a questionnaire used to assess the behavior of principals’ in relation to the 21 responsibilities.Advertising We will write a custom coursework sample on School Leadership That Works: From Research To Results specifically for you for only $16.05 $11/page Learn More This is the subject matter of this chapter. An important discovery that resulted from the analysis was that two traits; first-order and second-order changes, appeared to underlie the responsibilities (Marzano, Waters, McNulty 2005). First- and Second-Order Change First-order change is incremental in nature and is usually the first option sought after by school leadership when faced with a problem. Its success relie s mainly on past occurrences and the application of fresh ideas is often not an option. To a large extent, it can only prepare an individual for common situations. It is, however, quite challenging to try using this approach on new challenges for which solutions are not readily available. Second-order change on the other hand is radical and for any benefits to be realized, steadfast leadership is a must. It entails conceptualizing a problem differently or adopting a completely new strategy. The Difficulty of the Second-Order Change The adoption of second-order change has failed in a number of occasions and in discouraged innovation in many areas. There is a high tendency for humans to look at nearly all problems as if they were of first-order nature and this is one of the reasons why it has been difficult to advance the use of second-order change. Also, second-order change is to a certain extent unpopular with many as it strongly disregards the status quo which most people are deter mined to maintain. The use of second-order change has also been a dreadful venture for many who may not be ready to accommodate criticisms. One has to be quite resilient to succeed using this form of leadership. Leadership for First-Order Change: Managing the Daily Life of a School The outcome of the factor analysis clearly shows how the 21 responsibilities interact and how they can be applied to achieve change. Involvement in the day-to-day changes in a school will require that all the 21 principal responsibilities to be seen as important although to a varying degree. Despite the fact that the responsibilities are ranked in order of importance, none of them should receive little importance.Advertising Looking for coursework on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The routine business of schooling demands corrections and alterations which, by definition are first order in nature and as such, first-order change is viewed as a by-product of the day-to-day functions of the school. Relating the 21 responsibilities to the first-order change shows that these responsibilities define the standard operating procedures in a school. They are regarded as the management tools of effective school leaders. Leadership for Second-Order Change Unlike first-order, second-order change is linked to 7 of the 21 responsibilities and it presents a dramatic departure from what is anticipated both in stating a problem and providing a solution. The change manifests itself only in the context of a specific issue or problem being solved. Central to second-order change is innovation and just as in the case of first-order change, a leader should not be misguided by the ranking to underrate any of the responsibilities. From the factor analysis, it can also be noted that three of the responsibilities identified as very important to the second-order change are ranked low in terms of relative importance to the first-order change. Some of the 21 Responsibilities mentioned are adversely affected by second-order change. A school leader might have to endure the perception that culture, communication, order and routine, and the level of input have all deteriorated as a result of innovation with culture having the strongest negative relationship to the second-order change. Conclusion The differences noticeable between first- and second-order changes and the regular tendency to look at all changes as first-order provide a good foundation to start digging into the failure of previous innovations. There is a very high possibility that these innovations were second-order changes that were managed as though they were first-order changes and hence the failure. Reference Marzano, R.J., Waters, T., McNulty, B.T. (2005). School Leadership That Works: From Research To Results. Alexandria Va. Association for Supervision and Curriculum Development

Final-22 Essay Example | Topics and Well Written Essays - 250 words

Final-22 - Essay Example Since the initiation of the civilization, religion and politics have shaped, de-shaped and developed hand-in-hand and this was evident in this case as well. The turning of America towards Jesus holding the hands of preachers like George Whitefield and Jonathan Edwards pushed the national feeling and contributed in sowing the seeds of American Revolution which occurred after some times2. The ‘Third Great Awakening’ or the era of ‘religious activism’ is the time from the late 1850s to early 1900s. This period witnessed a great upheaval in the area of education. Obligatory elementary education and a battle against child labor actually initiated during this period. During this period the colleges that were allied with churches increased in size, number and their span of curriculum1. As the Awakening and Enlightenment stressed on education, it inspired scientific thinking. People started to see things under the light of reason and logic which enabled them to develop their settlement instead of banking upon the hollow and narrow pursuit of clergy and churches. With the development, the need of luxury increased and in the true sense it was first â€Å"American Event† which was coming into a proper terms with the society of

Medication error Essay Example | Topics and Well Written Essays - 1250 words

Medication error - Essay Example Quality management philosophies and systems are highlighted because they emphasize a learning organization culture that critically determines and resolves medication errors in the long run. Hence, medication errors are not the responsibility of prescribers alone, but a responsibility of the healthcare team and the healthcare organization, as well as the government. Introduction On September 14, 2010, 50-year-old Kimberly Hiatt, a longtime critical care nurse at Seattle Children’s Hospital, administered the wrong dosage of calcium to a fragile baby, Kaia Zautner (Aleccia, 2011). Zautner died five days later, although it was not clear whether the medication error killed her. Nevertheless, Hiatt, who was fired and underwent a state nursing commission investigation, committed suicide seven months after Zautner died. Aleccia (2011) reported that around 1 in 7 Medicare patients are harmed because of medication errors. Andel et al. (2012) estimated the economic costs of medication er rors using quality-adjusted life years (QALYs) and the Institute of Medicine’s report of 98,000 deaths every year. They discovered that the conservative cost of these deaths is â€Å"$73.5 billion to $98 billion in QALYs† (Andel et al., 2012, p.41). ... Causes of Medication Errors: Providers and Environment Tully et al. (2009) examined the causes of and factors connected to medication errors that concern prescriptions for hospital inpatients. They grouped the causes according to Reason’s model of accident causation, which will also be used in this essay: active failures, error-provoking conditions and latent conditions. Active Failures Active failures pertain to hazardous acts that prescribers make, which means that all medication errors consist of at least one active failure (Tully et al., 2009, p.826). One of the most common sources of active failure is knowledge-based. Prescribers committed mistakes either because they did not know enough about the drug or about the patient (Grissinger & Kelly, 2005, p.62; Tully et al., 2009, p.826). Some of the examples are giving the wrong dose or not being aware that a patient’s co-morbidity was a contraindication for the provided medicine. Another kind of active failure is skill -based or based on memory lapses (Tully et al., 2009, p.826). A couple of instances are interruption of the prescriber, who then makes a mistake, and when prescribers were too busy that they made an error. Aside from skill-based faults, policy violations are also problematic. Violations refer to active choices wherein prescribers ignore formal or informal policies that they were expected to follow (Tully et al., 2009, p.826). One example is medication error that comes from a medical student because his supervisor did not check his prescription. These active failures contribute to numerous medication errors. Error-provoking Conditions Error-provoking conditions are different from active

Accounting issues research and analysis Paper Example | Topics and Well Written Essays - 500 words

Accounting issues and analysis - Research Paper Example Section 14 indicates that during transition, an entity should disclose the immediate status in financial reporting in accordance with estimates made in accordance with the previous standard (national standard). R&D costs for prior years should thus be recognized under the US GAAP, and clearly indicated that they are reported under US GAAP in the first IFRS opening balances (IFRS 1, P28). Prior R&D costs should thus be expensed in accordance with SFAS 2, which limits capitalization of R&D costs. In regard to tracking future R&D costs, there is need for our entity to adopt IFRS. Just like in US GAAP, IFRS expenses all costs incurred in the research phase of a project. Nevertheless, it will be good for our entity to clearly separate research phase costs and development phase costs. In cases where a distinction does not exist, IFRS requires expensing of such costs, eroding the entity’s R&D assets. Tracking R&D costs under IFRS ensures that cost of materials incurred in development, employee costs during development, fees and patent amortizations are recognized as an asset, enhancing the balance sheet worth of the entity. This is outlined in section (IAS 38, p66). To account for the current project’s research and development costs, all development costs are capitalized and recognized as an asset in the balance sheet as per IAS 38R.57. On the other hand, all research phase costs are expensed. For the development costs to be capitalized there must be proof that there is intention to complete such products and sell or use them and the entity has the right and ability to use or sell such products. These costs should equally be in a position to generate future economic benefits to the organization. The entity should equally be in a position to measure costs incurred in development in a reliable manner. This will be different from US GAAP, which limits capitalization of development costs (FASB, P1). If recognition

Analysis of Zaras Marketing Plan and Strategy

Analysis of Zaras Marketing Plan and Strategy Zara is a retailing chain with several stores situated worldwide. Its marketing strategy is based more on expansion rather than advertising or traditional methods of promotion. This report will provide a brief outline and a critical evaluation of Zaras marketing plan particularly in relation to its environment. The report will also identify and evaluate how technology and the new media could impact on Zaras future marketing plans. The sustainability of Zaras marketing strategy and how it will affect their reputation in the future will also be examined. Zara has already begun the implementation of the marketing strategy so a brief look at the current position and the results has also been included in this report. 2.0 Marketing Plan 2.1 Mission Statement Zara moves at the pace of society, fashion ideas, and trends that society itself has natured. Hence its success among people, cultures and generations that, in spite of their differences, share a special sensitivity for fashion. 2.2 SWOT Analysis Zaras main strengths are its early development in technology which has resulted in smoothly operated logistics, its ability to produce good designs and recent trends promptly and efficiently, its investment intensity and its participative culture (see appendix 1: Company background). Its main weakness is its customer service but it has opportunity for growth in new markets, new countries and on the internet. The firms main threat is the possible effect of the worldwide economic recession on the strength of the Euro which could increase the costs of Zaras outsourcing and ultimately remove the competitive advantage gained by its pricing strategy. 2.3 Marketing Objectives Increase customer equity Increase purchase frequency among plus size customers Continue to grow by extending the Zara fashion brand Increase brand awareness and favourable attitudes among consumers Zaras main corporate objectives are growth through store expansion in large highly populated cities and maintaining a competitive advantage through the constant release of a variety of new fashions regularly. The marketing objectives to increase brand awareness and extend the Zara fashion brand will contribute hugely towards achieving the overall objectives particularly the store expansion. 2.4 Marketing Strategy The target group consists mainly of women aged between 18 40 who are either working in big cities or pursuing higher education, have a mid-range income and are generally interested in fashion trends as well as conscious about their looks. The company has positioned itself as a store selling a variety of medium quality high fashion clothing at affordable prices and has stores in about 70 countries worldwide. The pricing strategy is to produce clothes that are typically inexpensive and affordable by those who cannot spend much on fashionable clothing but want to have appealing and comfortable outfits as well as wealthy consumers who like good quality and style. Zaras marketing strategy is to create a customer focused product that will differentiate Zara from its competitors by bringing a fresh look to the plus size segment, feeding on the existing Zara name and values associated with the brand and stealing the variety-seeking customer from the competitors. 2.5 Marketing Mix Product Price Promotion Place Physical Evidence People Process Quality Inexpensive Store display Logistics Customers Outsourcing Appearance Affordable Public relations Store atmosphere i.e. wide open spaces Suppliers In-house production Brand Inclusive (i.e not exclusive) Advertising in high Fashion magazines e.g Vogue, Harpers etc. Each line with its own section in the store Store managers Backward integration Appeal Internet Designers CSR initiative to create awareness e.g design competition for students According to McDonald M, (2007), all organizations have a mix of products or services that could be classified as either, a disaster, lowest cost, niche or outstanding success products based on M. Porters generic strategies matrix. But Zara has very few disasters, in fact it has a new product failure rate of just 1% in comparison to the industry average of 10% (Pearson, n.d.). Through backward and vertical integration, Zara keeps its costs low and therefore is able to maintain low prices whilst still retaining profitability. It does not particularly aim to produce niche products as most of the designs are either a copy from the catwalk or from other store designs. However most of the time it does have outstanding success with its products as a result of its excellent supply chain which enables it to produce new designs promptly. Zara can produce and distribute new designs within two weeks of a new style appearing on the catwalk, a feat which has given the firm a competitive advantage over competitors such as HM (Hennes Mauritz) and Gap. The firms clothes are advertised mainly through the store displays in their numerous stores located worldwide and through their attentive customer service. They also advertise on the internet and very rarely in other forms of media. The products are distributed through a complex technology based system which ensures that goods are delivered to all the stores simultaneously and on a regular basis. 3.0 The Marketing Plan and its Environment 3.1 Pestel Analysis Zara originated in Spain and with over 500 of its stores currently located there, the market has become rather saturated. Hence it has expanded to 63 countries and consequently faces various challenges usually presented by unfamiliar environments. Zara has a policy of establishing its stores only in the city centre of large cities and each store must have a minimum size of 1000 square metres. In certain countries obtaining this can be a challenge which resulted in Zara partnering with one of its main competitors, Benetton in an attempt to penetrate the Italian market. The joint venture failed after two years as they were unable to secure the required property size in an appropriate location. Furthermore Zara originally had a policy of owning all its stores which it has had to review following the entry into various countries with a restriction on total foreign ownership. Zara was forced to consider joint ventures and franchises to combat this problem and currently has several co-owned stores. The worldwide recession is also an economic factor that could create challenges for Zaras marketing plan. The credit crunch has left the populace with less disposable income and for many people, keeping up with the fashion may not necessarily be a priority in the face of rising prices and costs. In addition, inflation in the less developed countries that Zara operates in could create a risk as the profits may be less than expected. Part of Zaras corporate objectives, is to protect the environment as much as possible, which includes producing less waste, recycling where possible, the use of ecological fabrics, production of PVC footwear and use of biodiesel fuel. Ensuring that this objective is achieved is quite crucial as the companys image could be affected by the activities of pressure groups or stakeholders who might raise environmental issues in the countries that Zara operates in. There are also cultural considerations to Zaras international expansion strategy which forms the basis of its marketing plan. Despite overwhelming success in Europe over the past few years, Zara has been unable to penetrate the American apparel market successfully. It could be as a result of a difference in tastes and preferences added to the fact that the firm has not developed a strong supply chain strategy as they have in Europe. Nevertheless, cultural differences in tastes and styles could remain a challenge for a company focusing on diversification to foreign countries. In Moslem countries, Zara adds extra length to the hemlines of its dresses and in its corporate web page, it states that our international presence allows us to conclude that there are no frontiers that would impede a shared culture of fashion. Efforts will have to be made to ensure that sensitive cultural issues in foreign countries are not ignored. 3.2 Five Forces Analysis The relationship of Zaras marketing plan with its environment can be further analysed with the use of Porters five forces model. Zaras main competitors are Gap, Benetton and HM. Zara has maintained a competitive advantage over its competitors through its ability to control its supply chain. It does not share most of its suppliers as it has acquired some of them through its parent company, Inditex and unlike its competitors, most of its operations are executed in-house such as fabric manufacturing and part of the cutting and sewing processes. Indeed Zara competes with its rivals for customers but through its creation of a brand has secured customer loyalty. Its customers visit the stores on average 17 times a year compared to the industry average of 3 times and on most of those occasions purchases are made. Zara releases around 10,000 different designs every year and deliberately produces styles in small quantities to create an aura of scarcity. This ensures that customers visit regularly to see the latest designs and purchase immediately because there is no certainty that the style will be there the next day. There is always a threat of substitution, as competitors will all release the same design eventually but again, Zaras speed gives it an advantage and it would have sold out its top designs, long before the competitors who have a longer lead production time (usually five months compared to Zaras two weeks), can put the designs on the market. There are no real barriers to entry into the industry that Zara operates in other than the fact that Zara has differentiated its product. It is not a pure differentiation however since it does not charge a premium price for its products nor is it a cost leadership as it does not have the lowest possible price and does not really aim to be the lowest cost producer. What Zara has, is a combination of differentiation and cost leadership which translates to a very successful product that new entrants would have great difficulty competing with. 4.0 Zaras Marketing Plan and the Impact of New Media and Technology In the past few years social media has become increasingly popular as a mode of communication between consumers and companies or institutions. It provides a forum for conversations about a companys actions and also a means for companies to test the publics level of awareness about their activities as well as the peoples perception of them. Social media such as Twitter, Facebook and other blogs or discussion groups can also provide companies with a unique platform to raise awareness of their corporate responsibility activities. Many brands are cautious about online interaction because they are uncertain as to how they will be perceived and also the limited control they would have over dissenting views and negative reactions voiced publicly. Many CR managers are hesitant to highlight corporate responsibility issues and enable debates because they feel that they may be inviting unwanted attention. (WGSN, 2009). Yet online environments actually offer companies a broader space in which to connect with customers, NGOs and peers around sustainability issues. Social media can also be used for advertising purposes which most of the companies in the retailing industry seem to use it for including Zara and its competitors. Zara has an impressive movement on Facebook where latest designs are advertised and consumers comment on each post with an average of 400 700 comments and about 10,000 likes. However Zaras stance on corporate responsibility issues are not highlighted in the social media like their competitor HM who have detailed positions on corporate responsibility in every country they operate in. They also have a full sustainability report in relation to their activities and its impact on the environment with a section inviting the public to email them with feedback and questions. Interestingly they do not have a public forum for the publics responses and views to be aired but addressing the issues publicly is a first step in the right direction. Zara could use the social media to have a more positive impact on the public by opening up discussion boards to debate ethical and social responsibility issues in relation to their activities in all the countries they operate in. Sustainability has become a core issue for business operations and widespread stakeholder participation is critical. The social media is a relatively cheap method of communicating with a vast number of people worldwide and presents an opportunity that no company should overlook. Zara has a small blog which outlines a few sustainability and global issues or activities that the firm has engaged in such as global warming, climate change and more recently help given to the victims of the Japanese tsunami. However, this blog is not widely publicised and is more likely to be stumbled upon rather than sought out as a Facebook or Twitter page would. Zara has in the past found itself in the midst of a corporate responsibility storm such as a link to a supplier with a sweat shop factory in Bangladesh, (Procurement Leaders Forum, 2008) and another factory (also in Bangladesh) occasionally used for production which collapsed killing three people. In each incident, Zara responded swiftly and offered reparations which has earned it a high rating in terms of social responsibility. Zaras timely and effective response was further emphasised by the fact that competitor firms who also used the same factory, offered less and in some cases refused to accept responsibility altogether. Zara would however benefit immensely from having a social site where such issues could be discussed publicly and potential dangers could be highlighted to prevent such disasters from recurring. 5.0 Sustainability of Zaras marketing Strategy The sustainability of Zaras marketing strategy depends on two major factors that could have a crucial impact on Zaras activities in the long term. Unlike most of its competitors, Zara tends to avoid outsourcing to developing countries where labour is very cheap. The main reason for this is to have more control over its suppliers and to enable a rapid delivery process in addition to contributing to the employment market of its home country Spain. The result of this is that the labour costs are higher than those of its competitors but this is compensated by the speedy production of the latest styles with reasonably consistent quality. Zara does produce some generic lines in developing countries but 60% of its outsourcing is in Spain or Portugal. The current worldwide recession may however have a serious impact on this strategy. With rising labour costs and the effect of the recession on the Euro, Zara may be forced to increase the outsourcing to developing countries. This would make them lose the competitive advantage of speed and may affect their corporate image as a result of the stigma attached to the use of cheap labour in sweat shops. Pressure groups and international campaigns are constantly demanding an improvement to working conditions for employees in developing countries. Consequently even outsourcing to the Far East may cease to be a profitable option in the long term too. Another factor that could have an impact on the marketing strategy is the ever increasing focus on environmental issues. The major environmental impacts in the fabric sector arise from the use of energy and toxic chemicals which are utilised widely in many manufacturing stages such as pre-treatment, dyeing and printing. Zara currently executes most of these tasks in-house and could therefore face pressure from consumers making demands for environmentally sensitive production. This may mean that Zara would have to invest in research to find alternative materials or recycling options that could reduce the threat to the environment. Zaras marketing strategy could also face other challenges which might arise from the use of the new media. As discussed earlier, Facebook is used quite extensively for advertising and other forms of promotion. The question is how sustainable is the use of this new media for marketing purposes? Seth Godin, author of Meatball Sundae, in his presentation14 Trends No Marketer Should Ignore (XXXX), described the web as a world of new marketing which requires various trends for its successful implementation. He stressed the importance of communication between consumers and the manufacturers and also suggested that with the advent of the internet, everyone is now a critic that cannot be avoided or ignored. One picture on Youtube showing a serious lapse could undo millions of dollars of advertising. The underlying message is that the internet is a new world that companies could embrace for their marketing potential at low cost or ignore at their peril. If a company is not on any of the socia l media, they may be unaware if a campaign is carried out against them and consequently unable to execute a damage control program. Any sustainable marketing strategy should include a role for social sites. Zaras marketing strategy is mainly based on expansion which the internet could play a vital role in. Last year the company launched its first tranche of websites for some of its European markets including the UK and two weeks ago it also launched websites for Denmark, Sweden, Monaco and Switzerland. It plans to open further sites in two of the worlds largest e-commerce markets, US and Japan later this year which will increase its presence online. Seth Godin believes that we are in the middle of the next, possibly biggest industrial revolution and that the internet represents a tremendous opportunity for people who understand it. The reality is that any marketing strategy that does not include expansion online may not be sustainable in the long term. Robert Hellar (Internet Selling, ) stated that shopping has already begun to move in some force out of the high street and onto the Website. Traditional retailers will have to join this revolution that will cut costs, increase variety and make home deliveries. This development however exposes the investments in high streets to a new vulnerability and risk. As part of its expansion, Zara purchased several properties where stores are owned and these assets may in future become liabilities. The Amazon experience and the internet banking developments have shown that stores as we know them could become quite redundant and possibly mutate into nothing more than showrooms and warehouses. The sustainability of the high street stores cannot be determined; however the expansion of the websites is likely to be a sustainable strategy and a good fall back option in the event that shopping on the high street does eventually become unfashionable.

The Impact of Technology on Education Essay -- Education Learning Essa

The Impact of Technology on Education Technology has greatly affected and impacted the way things are presented and taught in the classroom. Technology has had a large impact on the materials that are used and the way we use these materials to teach in the schools. Most everything that is used in today’s classroom has been a result of technology. All materials, including textbooks and the Internet, have been invented and have had some connection to the growth of technology in the school setting. There are many advances in technology that are now used in the classroom and have been very beneficial to the teaching process. For example, the invention of the printing press allowed textbooks to be mass-produced, which made them more readily available to all (Anderson 46). Schools could now have multiple copies of the text and would not have to go through the trouble of teaching the material without the children seeing it for themselves. The printing press made reading books and novels a way for everyone to become educated, not just children. Over time, other inventions of technology have grown rapidly and have become very useful in the educational classroom (Fisher 13). Technologies, such as typewriters and eventually computers and copy machines, have helped further advance the speed and sometimes quality of the teaching materials. The typewriter was the start of a personal printing device that allowed both teachers and students to present their work in neat, le gible form. Recently, the computer has allowed for even better printing quality and more educational programs. Now, especially with the Internet, there is increased communication and new methods of research being conducted. The Effec... ...r research. While sometimes these sources are not reliable, computers crash and there is junk on the Internet, overall, these technologies contribute a positive glow in the realm of education. As a Christian, I believe that the technologies in the education system have been a tremendous success and are very effective in their purposes. They help save time and also expand the learning environment to communicate to more people more effectively. Works Cited and Consulted Education and Technology : reflections on computing in classrooms. San Francisco, California: Jossey-Bass Publishers, 1996. Special education technology : classroom applications. Pacific Grove, California: Brooks/Cole Publishing Company, 1993. Technology in American education 1650-1900. Washington: U.S. Department of Health, Education and Welfare Office of Education, 1963.

Bеing thе Shoppеr

Ironically, shopping itsÐ µlf has only rarÐ µly bÐ µÃ µn thÐ µ focus of work in consumption in any of thÐ µsÐ µ thrÐ µÃ µ stagÐ µs; commÐ µntators on consumption havÐ µ rarÐ µly paid much attÐ µntion to shopping.ЕvÐ µn studiÐ µs of dÐ µpartmÐ µnt storÐ µs and shopping malls dÐ µvotÐ µ rÐ µmarkably littlÐ µ attÐ µntion to thÐ µ cultural practicÐ µs of shopping. InstÐ µad thÐ µsÐ µ practicÐ µs arÐ µ subsumÐ µd into a morÐ µ gÐ µnÐ µral intÐ µrÐ µst in an ovÐ µrarching activity callÐ µd consumption. ThÐ µ shoppÐ µr thÐ µrÐ µforÐ µ nÐ µarly always figurÐ µs as a sign for somÐ µthing Ð µlsÐ µ. ThÐ µ book â€Å"BÐ µing thÐ µ ShoppÐ µr â€Å" by John WilÐ µy takÐ µs thÐ µ oppositÐ µ tack. WilÐ µy proclaims in thÐ µ book what shoppÐ µrs do and what thÐ µy undÐ µrstand as ‘shopping'.Consumption is an unknown topic but that it is, in somÐ µ sÐ µnsÐ µs, known too wÐ µll: thÐ µ unorthodox has bÐ µcomÐ µ a nÐ µw ort hodoxy with all thÐ µ problÐ µms that Ð µntails. Of coursÐ µ, this trajÐ µctory is hardly uniquÐ µ. A numbÐ µr of othÐ µr rÐ µcÐ µnt acadÐ µmic subculturÐ µs havÐ µ followÐ µd much thÐ µ samÐ µ path, for Ð µxamplÐ µ mÐ µdia studiÐ µs and thÐ µ sociology of sciÐ µntific knowlÐ µdgÐ µ.AcadÐ µmic subculturÐ µs can Ð µvÐ µn bÐ µ charactÐ µrizÐ µd in somÐ µ of thÐ µ samÐ µ ways as thÐ µ study of consumption. ThÐ µy arÐ µ fundamÐ µntally intÐ µrdisciplinary. ThÐ µy arÐ µ unsurÐ µ of thÐ µir Ð µxact focus; thÐ µrÐ µforÐ µ thÐ µy dÐ µbatÐ µ Ð µndlÐ µssly thÐ µir cÐ µntral tÐ µrms. And thÐ µy havÐ µ comÐ µ to bÐ µ sÐ µÃ µn as particularly concÐ µrnÐ µd with diffÐ µrÐ µnt kinds of knowlÐ µdgÐ µ and with thÐ µ naturÐ µ of thÐ µ objÐ µct.How, thÐ µn, can wÐ µ undÐ µrstand modÐ µrn consumption studiÐ µs, and, most Ð µspÐ µcially, thÐ µ placÐ µ of shopping as a crucial Ð µlÐ µmÐ µnt of such studiÐ µs? â€Å"BÐ µ ing thÐ µ ShoppÐ µrâ€Å" is a critical rÐ µviÐ µw of work in this fiÐ µld. To this Ð µnd, it is in four sÐ µctions. ThÐ µ first is a briÐ µf history of thÐ µ study of consumption in thrÐ µÃ µ stagÐ µs, highlighting thÐ µ issuÐ µs raisÐ µd by Ð µach stagÐ µ of work.ThÐ µ sÐ µcond thÐ µn considÐ µrs shopping itsÐ µlf. HÐ µrÐ µ, thÐ µ concÐ µrn is both with thÐ µ shÐ µÃ µr divÐ µrsity of approachÐ µs to shopping that arÐ µ possiblÐ µ and with bÐ µginning to dÐ µvÐ µlop thÐ µ framÐ µwork which informs thÐ µ work in thÐ µ book. (LÐ µmpÐ µrt, 2002) ThÐ µ third sÐ µction thÐ µn considÐ µrs thÐ µ issuÐ µs of placÐ µ and idÐ µntity as vital dÐ µtÐ µrminants of modÐ µrn consumption. In thÐ µ final sÐ µction, thÐ µ four diffÐ µrÐ µnt thrÐ µads of consumption, shopping, placÐ µ and idÐ µntity arÐ µ brought togÐ µthÐ µr again through a considÐ µration of thÐ µ litÐ µraturÐ µ on shopping malls.During thÐ µ analysis of psychol ogy of shoppÐ µr bÐ µhavior John WilÐ µy notÐ µd that as somÐ µonÐ µ who grÐ µw up in city with many big storÐ µs, who rÐ µmÐ µmbÐ µrs its original opÐ µning and for whom it has always bÐ µÃ µn a major shopping location, thÐ µ rÐ µcÐ µnt changÐ µs to that cÐ µntrÐ µ havÐ µ comÐ µ as somÐ µthing of a shock.In coming to thÐ µ shoppÐ µrs wÐ µ no longÐ µr Ð µxpÐ µct somÐ µ consistÐ µnt or clÐ µar imagÐ µ of Ð µithÐ µr shopping or naturÐ µ; instÐ µad pÐ µoplÐ µ arÐ µ facÐ µd with a sÐ µriÐ µs of ovÐ µrlapping tÐ µrrains within Ð µach of which thÐ µsÐ µ tÐ µrms gain particular mÐ µanings and Ð µvocations that arÐ µ brought to bÐ µar on thÐ µ architÐ µctural transformation of thÐ µ cÐ µntÐ µrs. (LÐ µmpÐ µrt, 2002)   It is only through thÐ µ kind of intÐ µnsivÐ µ work which is rÐ µprÐ µsÐ µntÐ µd by this study that wÐ µ may bÐ µ ablÐ µ to discÐ µrn how prÐ µcisÐ µly thÐ µ Ð µxpÐ µriÐ µncÐ µ of shopping in shoppi ng cÐ µntÐ µrs has plural connotations for thÐ µ shoppÐ µr that producÐ µ thÐ µ actual concÐ µptualizations of naturÐ µ and modÐ µrnity that thÐ µy Ð µmploy.OncÐ µ wÐ µ havÐ µ a bÐ µttÐ µr grasp of thÐ µ shoppÐ µr's pÐ µrcÐ µption of thÐ µsÐ µ tÐ µrms wÐ µ may comÐ µ to onÐ µ of sÐ µvÐ µral conclusions. It may bÐ µ that thÐ µsÐ µ changÐ µs wÐ µrÐ µ ‘inÐ µvitablÐ µ' if thÐ µ company wantÐ µd to rÐ µtain a commÐ µrcial sÐ µnsitivity to thÐ µsÐ µ vaguÐ µ moods and fÐ µÃ µlings of an aggrÐ µgatÐ µ shopping mass that nÐ µvÐ µrthÐ µlÐ µss bÐ µcomÐ µ thÐ µ quitÐ µ concrÐ µtÐ µ statistics of commÐ µrcial succÐ µss and failurÐ µ.AltÐ µrnativÐ µly, as can bÐ µ dÐ µmonstratÐ µd with much commÐ µrcial logic (LÐ µmpÐ µrt, 2002), dÐ µspitÐ µ claims to rÐ µsÐ µarch and a clÐ µar drivÐ µ for profitability, it may turn out that companiÐ µs spÐ µnd vast sums mÐ µrÐ µly following intÐ µrnational trÐ µnds without muc h idÐ µa as to thÐ µ actual commÐ µrcial impact of thÐ µir vÐ µnturÐ µs. As in thÐ µ casÐ µ of advÐ µrtising, capitalist firms spÐ µnd vastly morÐ µ monÐ µy ‘just in casÐ µ it has a positivÐ µ Ð µffÐ µct' or bÐ µcausÐ µ thÐ µir rivals arÐ µ spÐ µnding similar sums, rathÐ µr than bÐ µcausÐ µ thÐ µy arÐ µ confidÐ µnt of thÐ µ rÐ µsults of thÐ µir Ð µxpÐ µnditurÐ µs.Turning from thÐ µ architÐ µcturÐ µ and from managÐ µmÐ µnt to thÐ µ shoppÐ µrs thÐ µmsÐ µlvÐ µs nÐ µÃ µd to dÐ µtÐ µrminÐ µ what constitutÐ µs an Ð µxpÐ µriÐ µncÐ µ of shopping that is rÐ µlativÐ µly spÐ µaking natural or artificial for thÐ µ contÐ µmporary shoppÐ µrs. Such a discoursÐ µ is to bÐ µ found whÐ µn listÐ µning in to shoppÐ µrs during thÐ µir actual shopping trips. ThÐ µsÐ µ attitudÐ µs bÐ µcomÐ µ most Ð µvidÐ µnt whÐ µn shoppÐ µrs Ð µxprÐ µssÐ µd thÐ µir rÐ µprÐ µsÐ µntation and rÐ µlationship to thÐ µ shop assistant, a fi gurÐ µ who turnÐ µd out to bÐ µ a much morÐ µ common topic of convÐ µrsation than thÐ µ shop architÐ µcturÐ µ.If, howÐ µvÐ µr, a shoppÐ µr rÐ µquirÐ µs assistancÐ µ from a shop assistant it is vital that thÐ µ lattÐ µr arÐ µ availablÐ µ and arÐ µ as hÐ µlpful as possiblÐ µ in rÐ µsponding to thÐ µ various quÐ µstions and rÐ µquÐ µsts of thÐ µ shoppÐ µr. Shops wÐ µrÐ µ constantly bÐ µing appraisÐ µd in tÐ µrms of thÐ µ dÐ µgrÐ µÃ µ to which shop assistants conformÐ µd to this modÐ µl. OnÐ µ of thÐ µ factors that sÐ µparatÐ µd out thÐ µ two kÐ µy middlÐ µ-class sitÐ µs of â€Å"BÐ µing thÐ µ ShoppÐ µrâ€Å"was prÐ µcisÐ µly this Ð µxpÐ µriÐ µncÐ µ of shop assistants.WilÐ µy on thÐ µ wholÐ µ was praisÐ µd as having assistants who most closÐ µly conformÐ µd to this idÐ µa of a discrÐ µtÐ µ prÐ µsÐ µncÐ µ which is nÐ µvÐ µrthÐ µlÐ µss informÐ µd and hÐ µlpful whÐ µn rÐ µquÐ µstÐ µd. â€Å"BÐ µing thÐ µ Sho ppÐ µrâ€Å"   was not sÐ µÃ µn as having intrusivÐ µ assistants but it was oftÐ µn sÐ µÃ µn as fÐ µw and far bÐ µtwÐ µÃ µn and not nÐ µarly as knowlÐ µdgÐ µablÐ µ about thÐ µ mÐ µrchandisÐ µ whÐ µn thÐ µy could bÐ µ trackÐ µd down. (LÐ µmpÐ µrt, 2002)ThÐ µ apparÐ µnt ‘naturalnÐ µss' of this attitudÐ µ to shop assistants is bÐ µst critiquÐ µd by rÐ µfÐ µrÐ µncÐ µ to a contrast with quitÐ µ diffÐ µrÐ µnt stylÐ µs in thÐ µ rÐ µlationship bÐ µtwÐ µÃ µn shop assistant and shoppÐ µr. In thÐ µ first casÐ µ WilÐ µy comparÐ µ this viÐ µw with thÐ µ prÐ µsÐ µncÐ µ of somÐ µ ‘AmÐ µrican' stylÐ µ shops and shop assistants.In thÐ µ sÐ µcond placÐ µ WilÐ µy show diffÐ µrÐ µnt contrast with what might bÐ µ viÐ µwÐ µd as a rÐ µmnant working-class vision of solidarity. WilÐ µy has an acadÐ µmic, social sciÐ µncÐ µ, background and although hÐ µ has bÐ µcomÐ µ incrÐ µasingly involvÐ µd in morÐ µ commÐ µrcial v Ð µnturÐ µs hÐ µ rÐ µtains many of thÐ µ concÐ µrns and intÐ µllÐ µctual intÐ µrÐ µsts gÐ µnÐ µratÐ µd by his studiÐ µs. WilÐ µy is also awarÐ µ that, if not what shÐ µ would call wÐ µalthy, hÐ µ is quitÐ µ ‘comfortablÐ µ' and has considÐ µrablÐ µ cosmopolitan Ð µxpÐ µriÐ µncÐ µ both from holidays abroad and pÐ µriods spÐ µnt living or working abroad.

The Sinai Peninsula From Ancient Times to Today

The Sinai Peninsula From Ancient Times to Today Egypts Sinai Peninsula, also known as the Land of Fayrouz meaning turquoise, is a triangular formation at the northeastern end of Egypt and the southwestern end of Israel, it looks like a corkscrew-like cap at the top of the Red Sea and forms a land bridge between the Asian and African land masses. History The Sinai Peninsula has been inhabited since pre-historic  times and has always been a trade route. The peninsula has been a part of Egypt since the First Dynasty of ancient Egypt, circa 3,100 B.C., although there have been periods of foreign occupation over the past 5,000 years. Sinai was called Mafkat or country of turquoise by the ancient Egyptians, which was mined in the peninsula. In ancient times, like its surrounding regions, it has been the treadmill of evaders and conquerors, including, according to biblical legend, the Jews of Moses Exodus escaping Egypt and the ancient Roman, Byzantine and Assyrian Empires. Geography The Suez Canal and the Gulf of Suez border the Sinai Peninsula to the west. Israels Negev Desert borders it to the northeast  and the Gulf of Aqaba laps at its shores to the southeast. The hot, arid, desert-dominated peninsula covers 23,500 square miles. Sinai is also one of the coldest provinces in Egypt because of its high altitudes and mountainous topographies. Winter temperatures in some of Sinais cities and towns can dip to 3 degrees Fahrenheit. Population and Tourism In 1960, the Egyptian census of Sinai listed a population of about 50,000. Currently, thanks in large part to the tourism industry, the populations is currently estimated at 1.4 million. The peninsulas bedouin population, once the majority, became the minority. Sinai has become a tourist destination due to its natural setting, rich coral reefs offshore and biblical history. Mount Sinai is one of the most religiously significant places in the Abrahamic faiths. Rich in pastel cliffs and canyons, arid valleys and startling green oases, the desert meets the sparkling sea in a long string of secluded beaches and vivid coral reefs that attract a wealth of underwater life, wrote David Shipler in 1981, The New York Times bureau chief in Jerusalem. Other popular tourist destinations are St Catherines Monastery, which is considered to be the oldest working Christian monastery in the world, and the beach resorts towns of Sharm el-Sheikh, Dahab, Nuweiba and Taba. Most tourists arrive at Sharm el-Sheikh International Airport, through Eilat, Israel, and the Taba Border Crossing, by road from Cairo or by ferry from Aqaba in Jordan. Recent Foreign Occupations In periods of foreign occupation, the Sinai was, like the rest of Egypt, also occupied and controlled by foreign empires, in more recent history the Ottoman Empire from 1517 to 1867   and the United Kingdom from 1882 to 1956. Israel invaded and occupied Sinai during the Suez Crisis of 1956 and during the Six-Day War of 1967. In 1973, Egypt launched the Yom Kippur War to retake the peninsula, which was the site of fierce fighting between Egyptian and Israeli forces. By 1982, as a result of the Israel–Egypt Peace Treaty of 1979, Israel had withdrawn from all of the Sinai Peninsula except the contentious territory of Taba, which Israel later returned to Egypt in 1989.

ACT Test Dates 2016-2017

ACT Test Dates 2016-2017 SAT / ACT Prep Online Guides and Tips At PrepScholar, we keep track of all the best information to advise you about future test dates. Knowing the registration deadlines and test schedule can help you devise your study plan and stay organized so that you can reach your target score. In this article, I’ll give you the ACT test dates for 2016-2017 and explain the factors to think about when picking your test date. ACT Test Dates for 2016-2017 Here are the test dates, registration deadlines, and anticipated dates for scores to be released. Test Date Deadline Late Deadline Score Release* Sept 10, 2016 Aug 5, 2016 Aug 19, 2016 Sept 19; Oct 3, 2016 Oct 22, 2016 Sept 16, 2016 Sep 30, 2016 Nov 8; Nov 15, 2016 Dec 10, 2016 Nov 4, 2016 Nov 18, 2016 Dec 21, 2016; Jan 4, 2017 Feb , 2017** Jan 13, 2017 Jan 20, 2017 Feb 21; Feb 28, 2017 Apr 8, 2017 Mar 3, 2017 Mar 17, 2017 Apr 26; May 10, 2017 June 10, 2017 May 5, 2017 May 19, 2017 June 21; June 28, 2017 *= Refers to online score release. The first date is when multiple choice scores come out, and the second one is when complete scores are available. **= No February dates are scheduled in New York. How Accurate Is the Table Above? The test dates and registration deadlines come from official ACT sources and have been released. The score release dates are projected based on information from past tests, but generally, scores will come out within a week of the projected dates. Keep in mind that there's some variance in when multiple choice scores come out and not everyone receives them at the same time. How to Choose Your Test Date Here are some of the major factors to consider when selecting your ACT test date: Know Your Deadlines! The most important thing to remember is to take your ACT before any deadlines. If you apply regular decision, the December test in your senior year will be the last test you can take for most colleges. If you apply early, the last test you can take may be in October or November of your senior year. Also, scholarships have deadlines. If you want to obtain any scholarships that consider your ACT score, you’ll need to have your test score before the scholarship deadlines. How Many Times Do You Planto Take the ACT? Most students improve their scores when they retake the ACT, and you want to give yourself an opportunity to take the test multiple times. Generally, we suggest first taking the ACT in the fall of your junior year. Then you can retake it in the spring of your junior year and the fall of your senior year if necessary. How Long Do You Needto Study? When selecting your test date, give yourself enough time to prepare. Get a rough idea of how long you’ll need to study and make sure you’ll be able to effectively prepare before you take the test. If you take both the April and June tests without doing any studying in between, your score probably won’t improve much. Do You Have Conflicts With Any Test Dates? Check to see if you have any potential conflicts on or around any of the ACT test dates. Maybe the February date is during your basketball playoffs and you’ll be too busy to study. Perhaps you want to avoid the June test date because you’ll be focusing on your finals. It may be difficult to find a time when you can fully devote yourself to the ACT, but you should try to pick the best test dates for you. What's Next? If you're studying for the ACT, use free practice tests to help you prepare. Also, find out which schools require you to send all your ACT scores. Finally, if you have any questions about the ACT, you'll want to check out our expert answers to frequently asked questions about the ACT. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Overuse of antibiotics and the developement of resistant bacterial Research Paper

Overuse of antibiotics and the developement of resistant bacterial strains - Research Paper Example It seems that boundaries and distances have been shattered through these advancements in communications technology. Wars can even be fought in the same way that video games are played with the advent of UAV (Unmanned Aerial Vehicle) technology. Likewise, non-invasive and minimal invasive surgeries have also been made available wherein tumors are blasted with lasers or proton beams in order for them to be removed. Aside from doing away with open surgery, it also provides a more accurate targeting of the mass or tumor that needs to be removed (Massachusetts General Hospital 2010). Thus, there is less danger on the patient and recovery is of course faster as there is no major wound that needs to be healed. Patients can do away with stitches and the scars that accompany such a procedure. Indeed, Charles Darwin would have lauded the capability of the human species to survive and adapt. However, it is not only humans that can exhibit supremacy in survival and adaptation. Overuse of Antibio tics and the Development of Bacterial Strains Through these various improvements by the human race which have included leaps and bounds in medicine, it seems like the most minute organisms have been able to stay a step ahead or move clear of possible elimination from the food chain. Beyond the increased medical capabilities and modern healthcare management systems, viral and bacterial infections continue to be among the top downers of the human race. In fact, there has been no cure for the Human Immunodeficiency Virus or HIV which eventually morphs into the killer Acquired Immunodeficiency Syndrome or AIDS. Despite the technological advances from the last decade, a cure for this dreaded disease that comes from the late century has yet to be found, cultured or developed (Mamo et al 269). AIDS walked out of the closet in the early 80’s and by 1983, it was identified that the cause of the disease was HIV. It did not take long for the killer to become known globally and this has effectively grown into pandemic proportions infecting over 60 million people worldwide. Despite the time and money devoted to researches, a cure for this infection continues to elude medical scientists hence, posing a hanging threat to the populace. Currently though, the possibility of a cure through nanotechnology is being explored though a prospect for an effective cure seem to remain beyond the horizon. Well, for now, that may be too much to ask but the common cold also has no cure. This has been around for very long though, even before these technological advantages have ever been imagined by man. Likewise, bacterial strains have also been busy on the evolution department making many antibiotics obsolete and useless. This poses a serious threat since these microbes multiply swiftly and some have a respectable kill rate. New strains are evolving into super bugs that may eventually render even the most potent antibiotics useless. Taking a big chunk of the attention of medical scie ntists is the Acinetobacter baumannii. This bacterial strain has been found to have been capable of effectively guarding itself against even the most potent antibiotic (Peleg et al 538). This may pose another threat as the bacterial strain seems to fancy weak patients in the ICU (Intensive Care Unit). Thus, medical practitioners are trying to combat these bacteria which caused pneumonia can easily kill the weak ICU patients. A group of pharmacists tried treating

The Challenges and Opportunities for Immigrant Labour in Canada Essay

The Challenges and Opportunities for Immigrant Labour in Canada - Essay Example 1). Foreign workers who come to Canada get opportunities to earn more than what they earn in their own countries. They can fulfill their basic needs and raise the living standards of their families. They can use their farm skills and enhance them. They get opportunity of going abroad. They can afford higher education for their children back home guaranteeing better employment. (WPIRG 8). The Canada government needs to reformulate the immigration policy. It is facing huge shortage of manpower especially in the oilsands areas. In Ottawa, the immigration department has been going quite slow in processing work applications, particularly of construction workers. Alberta has been severally affected by shortage of skilled workers to help the state in linking oilsands with far-away aboriginal communities to fill the vacuum (Francis, â€Å"Immigration Policy Needs a Revamp,† par. 4). Immigrant labor faces challenges on unmet demands over immigrants’ right to employment insurance . The farm workers have not been awarded the right to claim employment insurance although they have been contributing in employment insurance fund program. ... 2). Another challenge to farm labor concerns fair and dignified treatment at the hands of employers and the government. There is no legislative support to meet the required labor parameters such as covering them under Ontario’s Employment Standards Act, reasonable accommodation, right to be united through unions, and right to economic and social mobility in Canada (Encalada, â€Å"Our Main Demands,† par. 3). Another challenge to farm workers is related to working in bondage-like situations; they are not given the opportunity to present their side of the story when they complain of poor work and living conditions. They are repatriated back before time at their own expenses without given a chance to appeal as there is no such process of fair trial of resolving their complaints (Encalada, â€Å"Our Main Demands,† par. 4). Immigrants face challenges in job finding processes. Some of the critical obstacles to immigrant workers include lack of country experience, probl em in shifting of foreign credentials, and ignorance of official language skills. Immigrants’ unemployment rate when they enter Canada is higher until they are absorbed in the job market. This delay in absorbing them where they are acutely required is because of unsystematic working by the immigration department, not processing job applications well in-time. Immigrants face challenges related to transition because of prolonged under-utilization of unskilled and skilled workers. According to the 2001 Census, the unemployment rate of immigrants residing in Canada for nearly 5 months has been around 30 percent. The immigrants residing for the last 5 years in Canada have a greater unemployment rate than Canada’s

QA Models Essay Example | Topics and Well Written Essays - 500 words

QA Models - Essay Example eving a successful minimization of low quality of standards and increasing high quality of standards is through the use of quality assurance (QA) Models. Godfrey (1999) explains that a QA model elaborates how a reviewer reviewing a transaction that has been completed provides a feedback on the quality of the translation. It spells out the types of error a reviewer can record and the severity level of the errors. These models are not the most elaborate and complex mathematically due to the type of errors they detect. For example, they detect like spelling or mistranslation errors. There are various QA models that can be utilized by a management to ensure high quality of standards are maintained in their organization. An example of this is the unique L&D QA models. These models are widely used in fields such as banking, insurance, retailing organizations in the public sector like police, healthcare, fire and rescue services. Thareja and Thareja (2007) state that due to their elaborate methodologies, these models have about exceptional results in these organizations whenever they are used. Feldman (2005) explains that in the LISA QA model, errors are categorised as either being critical, major or minor. The fact that they do not give the exact value or degree of severity of the errors shows that they are not the most elaborate and complex mathematically. Even where scores are given, they tend to be rough estimates for example in this model, al numbers entered are multiplied by weighing figures. Minor errors are given a value of one, major errors a value of 5 and critical errors a value of 10. This means if there are two minor and two critical errors, they generate score of 2 and 10 respectively. This means they are not in a position to indicate those errors whose levels of severities could score between 2 and 10. Errors in the SAE J2450 QA model are categorised into minor and serious. This model is similar to the LISA QA model in that the number and security of

Muscular endurance Essay Example for Free

Muscular endurance Essay 20 shuttles running to the bleeps and the bleeps gradually get faster this shows you how well your endurance is in your muscles and your cardiovascular system. You can improve this by doing circuit training. Other tests which can be done are Cooper run which involves you running around a 400 meter track for twelve minutes to see how far you can run. This also measures your muscular endurance and how well you cardiovascular system is. The other test is the Harvard step test which is thirty steps per minute. You use your pulse to assess your fitness levels. Here are some other tests which can test the components of fitness: Muscular endurance Sit-ups, press ups and circuit training Muscular strength Bench press, chin ups, grip strength and decimetre. Flexibility Sit and reach, hyperextensions and stretches Body composition Pinch test which callipers biceps and triceps. The tests out of there that I will do is the muscular endurance and muscular strength tests. The principles of training that I might use in the six weeks are:- Specificity Which means Ill be working on specific areas. Especially areas that I am weak at. Overload This means I do more than my body can do with ease and increase the intensity of the exercise. Reversibility (if injured or ill for a long period of time) If I am out of training for a certain period of time. My bodies final result in training declines. To prevent this from occurring you need to keep training otherwise you may have reversibility. Here are some Methods of training which I could use in my six week programme. Continuous (for aerobic system). In the continuous training you walk, jog, cycle or swim at a steady pace, without rest. To overload, increase the time, distance, speed or frequency. The advantages of this method of training is its great for aerobic fitness. You dont need special equipment and its good for burning off body fat. The disadvantages of this method of training is it can be boring and it doesnt improve spring speed, which is needed for a lot of sports. It is more suited for long distance runners. The other method of training is Fartlek training. This is mainly for sprinters because of the change of speed. You can use it in many ways for example on a bike, running and skiing. Overload by increasing times, or the difficulty of the terrain. You could run up hills or threw sand or mud. The advantages of Fartlek training is good for a lot of sports because of the change of speed. You can change the mix of fast and slow work to suit your sport. The changes of pace makes it intense. The disadvantages are the coaches cant tell how hard an athlete is training. You could argue that the athlete should try his/her hardest to get more out of their training. An its easy to skip the tough buts so you need a lot of determination. Interval training In the interval training you do fast and then slow work. A good example of this is running. You can do a 30 meter sprint and then a 30 second jog. This is good for running and swimming. Each repetition of the pattern is called a rep. You must do a set of these before you can rest. This is also done in weights. You do reps in weights and you do different speeds (push the weight up fast and bring it down slow). You overload the interval training by doing more reps or sets or both or you could set less time on slow work and resting. In weights you usually increase the weight but do less reps. The advantages of this is you can mix both anaerobic and anaerobic work. It is also easy to see when you are giving up. The disadvantages are its hard t keep going and you need lots of determination. Also if you overload you increase the chances of injury because of the sudden changes. The training equipment that I will be using on my training is a weight bar with weights on the end. The bar itself ways about 10kg so whatever weights I put on the end I have to add 10kg because of the bar. I usually do my weight training with my partner Hollie. Shes a 18 year old girl and is about my level in all training that we do. I will use her as my motivation. For my sprint training I will be using a sports hall which has a lot of grip on it. This allows me to turn and change direction quickly (agility) which is the use of speed and muscular strength.

Internet Social Networking

Internet Social Networking The Value of Internet Social Networking in Business Introduction Prior to the arrival of computers, individuals who aspired to have success in their businesses clearly understood that business is about people thus they saw the importance of social networks. For instance, in the Victorian era, there were rampant uses of calling cards for requesting a woman of high social status to visit. These calling cards were relatively elaborate and could be match up to the featured pages in MySpace or any other internet social networking sites. The calling cards were essentially a means of self expression. Nevertheless they served a greater purpose in the social settings of the Victorian period. Calling cards were often times posted on the walls close to the house entrance. This made it possible for visitors to know which lady was from the social network that the lord of the house belonged to. If at all the visitor believed that one of the house hostesses had acquaintances with the high status social network then he would ask for introduction. Even more intere sting is fact that modern internet social networking site operates similarly as the callings card in the Victorian period. For example, Victorians received acceptance by adhering to the etiquette rules in the same way modern social networks adhere to certain rules. â€Å"Friend request† are similar to the Victorian calling cards since once online status determines whether you will be accepted in a certain click of friends. The 21st Centaury has witnessed a more advanced and developed function of social networks other than the usual circle of friends socialization. Professionals are increasingly discovering the application of internet social networking as a way of enhancing their businesses. Internet social networks center on building online communities composed of individuals with similar interests. These networks provide bases whereby people can interact. A great number of these social networks are web based.† Internet Social networks can be dated back to online communities in the likes of, The WELL which initially started operating in 1985, Theglobe.com of 1994 and Tripod in 1995† (Castells, 2003). These sites provided a platform whereby people can interact and share ideas through personal homepages and chat rooms. In spite of, the new inventions some closed down simply because they were not profitable. Other upcoming internet social networking inventions saw to it that more control of co nnectivity and content is given to users. With time emerging trends of internet social networks have developed. Several internet social networks namely MySpace, Facebok and Twitter and others have emerged as the trendiest since they have a wide range of users. Business Application of Internet Social Networks Technology has inherently proven that internet social networks can be applied to advance businesses. Over the course of time different business enterprises have rampantly adapted the new trends of using internet social networks in order to advance their businesses. This is mainly because social networks provide a base of connecting populace at minimal costs. They essentially act as a base whereby companies can relate to their customers. Modern social networking applications focus on people since business is mainly about people. â€Å"Enterprises are increasingly using consumer based technology in social networks to share information relating to their business operations since consumer based applications provide an easier and faster way of dispensing information† (Castells, 2003). Currently, large enterprises are employing these applications in order to standardize their technology practices. Business networking applications gather data and link its users to the pertinent contents. Business enterprises use the provided applications to expand their bases of clientele, associates and employees. Aspects that define business social networking include the available functionalities such as forum and blogs that enable businesses to interact with their clientele, the ability of the social networks to link with its users and the availability of the users. Examples of Internet Social Networks Used In Businesses Evidently, technological inventions are limitless as far internet social networks are concerned. There are a variety of social networks used in business that were before hand solely developed for social connections. More social sites are being developed while the previous sites are being modified so as to measure up with the needs and demands of users. Commonly used internet social networks in businesses include, Face book, Twitters, MySpace, Secondlife, World of warcraft, LinkedIn, Bebo, Orkut and Iphone among many others. These internet social networks have played great role in enhancing businesses since they provide the appropriate platforms for advertising, branding, marketing, training and conferencing among many other functions. Application of Twitter in Businesses. Twitter provides a blogging platform that enables enterprises to publish messages concerning their enterprises. Other than being a social utility it also enables the business management to connect with their clientele by giving certain business updates. Alternatively it enables clients to give feedbacks concerning certain goods or services. Twitter can also be used as a publicity tool for wide range of enterprises since it provides a base whereby business information can be published or accessed. Twitter has a unique marketing channel mainly due to its steady and active network, with help of this active network, businesses are able to easily connect their brands with potential and current clients. Furthermore they can receive feedbacks from their clients. The twitter marketing style is termed as a two-way audience involvement. Twitter provides a sound platform for airing job advertisements. Companies can send messages with recommendations of particular vacant posts. Interested end users can in turn respond to the advertisement either by applying for these posts online or by contacting the alleged company thus creating a job recruitment base. In a business setting Twitter can be applied to connect employees. â€Å"Twitter enables employees to easily network with each other especially when handling group projects, particularly in a case whereby other employees are in the field or working in a different business branch† (Brogan, 2007). This internet social network has live coverage features that can enable businesses to carryout detailed coverage of conferences, workshops, businesses events and real-time commentaries. â€Å"It also has features that can be used to give updates of business meetings or events amongst business associates and interested parties. Other functional features in Twitter include features of managing and analyzing time within a business setting† (Brogan, 2007). Application of LinkedIn in Businesses. LinkedIn is a business centered social networking base widely for professional networking. It enables its registered users to have contact details of their trusted business associates otherwise referred to as â€Å"connections†. LinkedIn provides a base whereby hiring business managers can find suitable employees. Alternatively job seekers through their existing connections can solicit for employment. It also provides a base for businesses to identify business opportunities by sharing ideas with their business connections. Features in this social network provide a platform for creating solid business relations (Brook, 2008). By using this social networking method, new businesses are given an appropriate base for marketing their brands, services and products through the present business connections. Different enterprises are able to connect and give ideas concerning their business activities. Application of MySpace in Businesses The MySpace internet social network provides a base where businesses can showcase an overview of their services and products. Businesses can list and explain their services and products to target audience. MySpace has features in which enterprises are enabled to design the brands that best suite the image of their businesses. It allows one to specify their corporate colors which in turn promote brand awareness. This internet social network has unique video features that can be utilized to increase business profitability. Businesses can form and upload commercials related to the types of services and products that they offer. These commercial video footages are then availed to end users. Business can upload footages that aim at influencing end users to try out their products or services. For instance, they can upload video footages that have interviews of their employees or satisfied clientele. MySpace blogs enable enterprises to create their own blog which can be simply accessed from their MySpace pages. These blogs provide appropriate bases for businesses to advertise since they list the labels of the current blogs posted by businesses. By the help of these blog features businesses can give regular updates on the promotions, new products, upcoming business events and services among many others. Application of SecondLife in Businesses The SecondLife network provides a base for enterprises to freely interact with their clients using a feature referred to as avatars. Companies can, advertise, post briefings of their services and merchandise. This network gives an invaluable advantage to businesses that incorporate virtual programs such as architectural design businesses and entertainment industries. It has a tri-dimensional program that enables its users to create virtual objects. Unlike other social networks Secondlife has an in-house currency referred to as the Linden dollar that can be used by a wide range of businesses to procure and sell virtual products such as jewelry, vehicles, clothes and objects of all kinds. This feature enhances trade amongst different businesses. The Linden dollars are bought by the normal dollar currency. This feature in second life has enabled companies to make profit and then convert the Linden dollars to normal currency. Real estates business, through the premium land membership program in Second life can easily carry out their normal transactions of buying, selling or renting properties. Businesses which have registered and have access to premium accounts can participate in these ventures. So as to participate and be registered as members enterprises are charged a small monthly after their emancipation they gain status in the SecondLife Network and are now referred to as residents. Residents in SecondLife can carryout transactions of buying, selling or renting property thus making profits without the involvement of brokers. Application of Facebook in Businesses Facebook is one of the widely used social networks not only for social connections but also in the business context. Using appropriate combination of apps available in Facebook features businesses can be monitored from the Facebook profiles. With the slideshare features in Facebook enterprises are enabled to upload power points presentations, PDF files or OpenOffice so as share information with other end users. This is an elaborate method of spreading information to business associates, employees and clients once at the touch of a button. The free conference facets in Facebook allow businesses to organize meetings, by using conference calls. Individuals can set up meetings dates from the confines of their residence, offices or anywhere. Skype and VoIP services in Facebok enable one to make free and quick connections to the needed people thus prompting the upcoming meetings. â€Å"Facebook also has up to standard video base that allow companies to upload their video clip with contents aimed at marketing their products. Clients and potential customers are briefed each time new video clips are uploaded this helps them to keep track with the transitional business dealings† (Jantsch, 2008). Depending on the size of a particular business Facebook provides an elaborate platform for a number of advertisements. Companies can formulate their advertisements and choose the locations to air their advertisements. Other than advertisements facebook provides a good base for companies to endorse their brands using features such as myblogs. Compared to the traditional methods of advertisement, advertising through facebook can cover a wide area base at minimal costs. Another way that businesses can advertise their trademarks using facebook is by posting their business cards in their homepages, each time end users visit the alleged homepage they are more acquainted with the services or products offered by that business. Companies can take advantage of features in face book to attract potential customers. Search feature in face book can allow businesses to find out the websites regularly visited by their potential customer and then use this information to create links between their pages of advertisements and the sites regularly visited by these clients. â€Å"Interested end users in turn respond to the showcased advertisement pages. Other than tracing potential clients search options in facebook can be used by businesses to send updates or keep track of their regular clients† (Jantsch, 2008). Facebook provides a platform whereby companies can form stronger relationships with their audiences and clients. This is courtesy of the two way interactive features present in facebook applications. Clients can give feedbacks regarding their approval or dissatisfaction in the purchased products or rendered services. This in turn helps the alleged companies to attend to the grievances of the customers, clarify issues, change or better their services. In a business setting facebook features can be used to enhance team work especially in a case whereby the alleged business has branches in different locations. Employees can share ideas and keep each other posted on the tasks at hand simply by posting information on the facebook walls. Business Value of Internet Social Networking Social networking has proven to be a current method of growing and promoting profitability in both big and medium sized enterprises. A number of people use social networking sites such as LinkedIn to advance their careers which is quite vital during the inflexible economic times. Several business corporations use these social networking sites as marketing basis and public relations communications. With the rampant use of online facilities these social networks have proven to be more effective in marketing compared to the traditional radio and television mediums of marketing. These networking sites have been not only used to create company brands but also to cultivate productivity. A wide range of businesses are finding it more easy and affordable to create their brands in these social networking sites rather than other traditional bases. Hiring processes in business has become easier, cost effective and less time consuming due to the available options in internet social networks. Prior to the formation of social networks businesses incurred a lot of expenses in the recruitment processes of its staff. Scores of time ware as well used up during the course of interviewing and short listing. However with the current trends of social networks business administrators can carryout out staff recruitments easily at minimal costs. This is mainly as a result of the fact that social networks reach a wide range of people in little time and are generally cheap as far as advertising is concerned. The goal of many businesses is centered on building customer loyalty this can be achieved through strengthening the relationship between the clients and the business. Internet social networks have enabled businesses to build solid relationship with its clients thus ensuring customer loyalty which in turn promotes the profitability of the business. By using internet social networks such as Twitters, MySpace and Face book which have a two way audience, businesses have been enabled to interact with their clientele. They are more capable of establishing whether the client requests have been realized. Internet social networks have increased the marketing power of businesses by enhancing viral marketing and communications between customers. For instance social networks such as twitter and facebook allow its end users to create â€Å"product craze groups† that mainly centre on airing feedbacks about a particular product. These peer-to-peer customer groups lower the costs of customer support groups. Social networks have contributed to teamwork in the business workforce. They have enabled employees to team up and share ideas even when they are in different localities. This has yielded heightened innovations, as presently witnessed, more businesses are coming up with outstanding inventions that have made life easier. â€Å"These networks have as well contributed to the making of better decisions in companies this is as a result of the cross functional inputs and consultations. Social networks have as well increased communications between companies and their employees thus promoting solid work relationships† (Happe, 2007). Furthermore social networks have played a great role in coordinating easy communications between businesses partners, consultants and developers this has in turn enabled some companies to realize a speedy cross-company achievements. Sales of some companies have increased due to the real-time market collaboration and capacities found in internet social networks.† These networks have also enabled the creation of interdependent links of business partners resulting to an increase in the profit net of business that participate in these links through the help of internet social networks† (Happe, 2007). Evidently, internet social networks have proven to be invaluable to Businesses. Initially the application of social networks in businesses was relatively minimal. However a wide range of business enterprises have discovered the immeasurable benefits of being linked to these networks this explains the popularity and rapid increase of users that these networks currently experience. Nevertheless with the dynamic and ever changing market internet social networks are being modified in order to meet the standards of its users and generate market growth in the coming decades. Shortcomings of Internet Social Networks in businesses. Internet social networks are generally advantageous in business settings however there are some risks involved that should be careful weighed by businesses enterprises before making links. Companies use various social networks tools to discuss business agendas however these tools are not available to companies because they are more customer oriented and have been taken up independently by small fractions of people within the business settings.† Since business cooperates cannot regulate their uses certain risks could be involved. For instance clients may be thwarted if their expectations are not met â€Å"(Happe, 2007). The on going increase of internet social networks in businesses may cause a sudden urge for businesses to adopt their functionality. This will give the IT departments challenging tasks of incorporating social networking applications and setting them up in the entire enterprise so as to meet the needs of partners, employees and clients. IT departments will face an even tougher task of managing the operations of these social networks. Most businesses face the risk of using a lot of resources to employ these technologies and then later discover that they are not profitable to their model of business. Notwithstanding, the fact that applications in social networks allow, users to share information, the policies of a given organization will determine the manner in which certain information are shared. Furthermore many companies fear losing control of the information shared thus they hold back from using social networks. Enterprises that dread contents that are customer generated may keep away from social networking links inhibiting inter-independent cooperations in social networks. Conclusion The business world, believes in the concept of â€Å"business is all about the people†. Internet social networks provide an elaborate platform for businesses to make connections and enhance their net profits. The application of the various internet social networks in businesses is invaluable since it enables businesses to easily market, advertise, promote brands and carryout trainings among many other things. Companies are increasingly adapting the applications provided in these networks in order to enhance their businesses. In as much as these networks are beneficial to businesses certain risks are involved however they do not outweigh the value of internet social networking in businesses. References Brogan, C. (2007). 50 Ideas of Using Twitter for Business. Retrieved on 19 July 2009 Brook, R. (2008). LinkedIn for Small Businesses and Enterprises. Retrieved on 19 July 2009 Castells, M. (2003). The Internet Galaxy. Oxford: Oxford University Press. Happe,R. (2007).TheBusinessValueofSocialNetworking.Retrievedon19July2009